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Francis Stories is a womenswear fashion label for the modern, sophisticated and intelligent women, seekers of a long-lasting elegance, relaxed aesthetics and remarkable sensorial experience, and pioneers of the growing movement around environmental and social consciousness in fashion.

At Francis Stories, we look at clothes as the very reflections of our personality, of our way of living. As bits of our own identity, we believe clothes must be cherished and respected through time, to ascend to more than just ephemeral and meaningless pieces of a frantic and unfulfilling lifestyle.

Our creations are thus born to last throughout the cyclicity of seasons. And this is the reason why we focus all our efforts on a superior design quality – capable of retaining its inherent beauty much beyond the current trends –, on the finest materials – which allow the garments to last the adversities of time and always provide the softest touch and the most comfortable wearability –, and on craftsmanship excellence – enabling the creation of highly reliable garments due to the great care taken even to the minute detail.

The whole concept of sustainable beauty only makes sense if it is founded in a deeper concept of sustainability – Francis Stories ethics stands upon the belief that only through a fair and sensitive treatment towards all its direct and indirect collaborators and through a deep respect to Nature and its own pace we, as humanity, can progress towards a harmonious and brighter future.

Francis Stories' mission, in its core, is to design beautifully-relevant and quality garments that transcend the seasons and to produce them in an ethical and sustainable way to be worn by those who believe in living an intelligent and sensitive life.

Francis Stories uses wool from the SustainaWool Integrity Program™ to guarantee the production of the highest quality wool via the sustainable management of natural and physical resources and animal welfare. The angora is CAREgora certified and does not come from fur or by stripping. 


At Francis Stories our designs are created with one mandatory basic requirement – providing our customers with the highest quality garments in a sustainable way.

Sustainability is simply being able to run a process in the same manner, at the same pace and with the same output quality indefinitely throughout time. This means that the same direct or indirect resources can be used at a pace at which they can regenerate and continuously provide the initial quality. This means that the same collaborators of the different stages of the process can contribute with their labor while sustaining, or even improving, a honourable lifestyle and respectful working conditions. This means that the pace at which all outputs of the process – either the final product that reaches the end of its lifecycle or waste created during the manufacturing process of each of its components – must not surpass the rhythm at which Nature can absorb them. Furthermore, it also means that these outputs are never, at any time, harmful to the environment, which comprises also human life and wildlife.

Breaking any of these conditions would lead to a continuous – no matter how slow – degradation of the whole process, ultimately culminating in the accumulation of such a high level of internal stresses that the entire process would fall apart. To achieve a fully sustainable fashion process, Francis Stories has already taken big steps towards meeting the aforementioned conditions and is continuously improving the areas where compliance is not yet absolutely achieved.

We proactively promote a longer usable lifecycle for our garments – through the long-lasting quality of designs and materials –, reducing thus the pace at which new raw materials are required and the pace at which outputs of the process are generated, leaving more time for Nature to regenerate.

We advocate the use of only natural products, mainly wools – which are biodegradable – and metals – which, although not being biodegradable, occur naturally in Nature. We stay away from synthetic materials, since these are neither natural nor biodegradable. Despite the highest care and growing sophisticated recycling processes, there will always be a part of a synthetic garment that goes to waste as microfibers, either during washing or natural wear from use. These wasted fibers will eventually enter the ecosystems and remain there, indefinitely polluting the water, land or being ingested by animals. While the vast majority of our clothes are purely made out of natural materials, the ones that are the exception to this rule only have a very insignificant percentage(<1%) of synthetic materials. Still, we are continuously working to reach the 100% natural target.

Finally, we work towards having a whole production process developed in a respectful way towards all its intervenients. Instead of sending our production to some far-off location to bring down costs, we chose to concentrate it within Europe and, as much as possible, around us, so that we can easily ensur, in person, that the workers have access to fair working conditions that can sustain a dignified and honorable life. We believe that only by fairly valuing and dignifying the labor of highly skilled craftsmen and craftswomen we can deliver high-value distinct garments to our customers.

Knitwear care +

High quality natural fibres knitwear requires a careful care process in order to
retain the soft touch and colour quality throughout the years. Next, we present the recommended washing and drying care for your knitwear.

Before washing, de-pill your garment and then gently brush the de-pilled area with an appropriate wool or cashmere comb. You can also use an electric lint shaver. Hand washing is advised since it lengthens the life of coloured garments. Turn the knit inside-out and hand-wash it in a bath of tepid water, using a wool or cashmere detergent. Soak for around 15 minutes, and softly agitate it in the water with your hands. Rinse well in fresh water, pressing the water excess out without wringing nor twisting.

Do not tumble dry nor hang the wet garment. Place the garment flat into shape on top of a dry towel or drying rack. When dry, fold the garment, do not hang it.

If storing for the season, store the garment in a breathable bag with zip enclosure and a natural bug repellent.

Contacts +

Please do not hesitate to get in touch with us if you have any enquiries or need assistance with your purchase.

For customer service enquiries, press & PR enquiries and wholesale enquiries, please reach us through:

You can also mail us to:

Rua da Republica, n9 1Dto, 9545-128 - Portugal

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