Francis Stories is a womenswear fashion label for the modern, sophisticated and intelligent women, seekers of a long-lasting elegance, relaxed aesthetics and remarkable sensorial experience, and pioneers of the growing movement around environmental and social consciousness in fashion.
At Francis Stories, we look at clothes as the very reflections of our personality, of our way of living. As bits of our own identity, we believe clothes must be cherished and respected through time, to ascend to more than just ephemeral and meaningless pieces of a frantic and unfulfilling lifestyle.
Our creations are thus born to last throughout the cyclicity of seasons. And this is the reason why we focus all our efforts on a superior design quality – capable of retaining its inherent beauty much beyond the current trends –, on the finest materials – which allow the garments to last the adversities of time and always provide the softest touch and the most comfortable wearability –, and on craftsmanship excellence – enabling the creation of highly reliable garments due to the great care taken even to the minute detail.
The whole concept of sustainable beauty only makes sense if it is founded in a deeper concept of sustainability – Francis Stories ethics stands upon the belief that only through a fair and sensitive treatment towards all its direct and indirect collaborators and through a deep respect to Nature and its own pace we, as humanity, can progress towards a harmonious and brighter future.
Francis Stories' mission, in its core, is to design beautifully-relevant and quality garments that transcend the seasons and to produce them in an ethical and sustainable way to be worn by those who believe in living an intelligent and sensitive life.
Francis Stories uses wool from the SustainaWool Integrity Program™ to guarantee the production of the highest quality wool via the sustainable management of natural and physical resources and animal welfare. The angora is CAREgora certified and does not come from fur or by stripping.